Sustainability continues to be a growing trend in the fashion industry, one that we’re proud to be a part of here at Ed & Sarna. We’ve made it our mission to scour the globe for genuine, deadstock vintage eyewear pieces, in an aim to save them from going to waste without ever being worn.
We’ll delve into this further in this article, taking a look at both the industry and social shift towards eco-conscious fashion. All, of course, whilst highlighting how vintage eyewear fits seamlessly into this movement.
The Environmental Impact of Fast Fashion Eyewear
Whilst we are seeing a shift towards more sustainable fashion, overall we are still in an age where fast fashion takes precedence. By definition, fast fashion refers to inexpensive clothing and accessories that are rapidly reduced by mass-market retailers in response to the latest trends.
So, what are the key issues that this presents?
Production
The production of fast fashion items is extremely exploitative. One of the first reasons this is the case is due to the use of cheap, synthetic materials, such as single use plastics. These are especially common in the production of modern glasses frames, many of which are cheaply made for the season only to be discarded after minimal use.
The issue with these plastics is that they are often derived from fossil fuels, such as oil and gas - both of which heavily contribute to global warming. This makes such plastic production harmful to the environment, especially when produced on a mass scale.
Looking at glasses more specifically, the most common material used to make glasses frames is acetate. Whilst acetate itself is derived from cellulose (a plant-based fibre), phthalates - a type of plasticiser - are added to it in order to improve its workability, prevent degradation and ensure it possesses the desired thermo-mechanical properties.
Essentially, it’s these plasticisers that allow glasses frames to perform in their intended way - at a cheap production cost. These plasticisers, however, are often fossil-fuel based and are toxic to both the environment and human health.
Fast-fashion doesn’t only exploit materials, but in a large majority of cases it also exploits its workers. Many retailers will outsource the manufacturing of their fashion products to developing countries in order to reduce their costs, as labour is often cheaper in these countries.
The issue with this is many of the workers who actually work in the manufacturing process are not paid fair wages, are often overworked and are required to work in poor conditions.
Waste
It’s not just the production of fast fashion that is harmful to the environment, but the subsequent waste it produces, also.
Due to the quick turnaround in product production as trends change not just throughout the year, but throughout the seasons, many consumers are quick to buy the latest clothes and accessories in order to keep up with such trends.
The issue with this? People end up throwing away their old items - many of which end up in landfill. Whilst there is responsibility on consumers to discard of unwanted fashion items responsibly, such as recycling, donating or selling them (if these options are possible based on the composition and condition of the items), it’s the responsibility of retailers to disencourage such wasteful behaviour by not adhering to fast fashion trends.
When items end up in landfills, especially items that aren’t biodegradable, such as glasses, they will be contributing to the release of greenhouse gases. These gases then contribute to global warming, which is a leading cause of climate change.
The wasteful nature of fast fashion is intensified when you take into account how little many items have been worn before they’re tossed away. Research suggests that, on average, people own 60% more clothes than 15 years ago, yet wear these 50% less.
The Sustainable Benefits of Vintage Eyewear
With all of this in mind, how can we combat these negative influences and take a more sustainable approach to fashion? Investing in vintage eyewear is the perfect example of how.
One of the best ways to combat fast fashion production is to reduce the demand for new products. In this instance, buying vintage eyewear reduces the demand for new eyewear.
Supply simply keeps up with demand, so by reducing demand, you will be reducing the supply produced, which ultimately lowers the environmental impact the production of new glasses has.
Since vintage frames were made decades ago, by purchasing them you are giving them a renewed chance at life. Extending the life cycle of a product in this way then means that you’ll be gradually offsetting the initial environmental impact it had during its initial production.
On top of this, whilst many vintage frames are also made of acetate, they weren’t produced on such a mass scale back when they were initially manufactured. Rather, they were handcrafted by experts on a much smaller scale, resulting in less impact compared to many of the glasses produced today.
Why We Source Deadstock
Here at Ed & Sarna, we take the sustainable nature of vintage frames one step further through our commitment to only sourcing deadstock frames.
Deadstock refers to genuine frames that were never sold to a customer after their initial production, meaning they have never been worn. By stocking such frames, this puts us in the unique position of offering glasses and sunglasses that are unworn and essentially brand new, yet are still classified as vintage!
To ensure this, we source our vintage designer frames directly from old distribution firms, manufacturers and antique optometrists, always focusing on unique, one-off, statement-making styles.
We also offer custom and prescription lenses, as well as reglazing services. This means that you can still enjoy this same pair of glasses for a long time and can adapt the lenses to change with your needs, rather than having to change the entire frames all together - yet another way we promote sustainable practices.
Looking Beyond Sustainability: The Unique Style of Vintage Eyewear
At its core, vintage eyewear (especially the ‘new’ old frames we offer) is not only sustainable, but offers a unique style and heritage that cannot be authentically replicated by modern glasses.
Whether you opt for some demure cat-eye frames or some oversized statement sunnies, the timeless design of vintage eyewear can elevate any outfit. Not only that, but we’re confident that our frames will make you feel special.
With a focus on one-of-a-kind pieces that are hard to find elsewhere, you can revel in the feeling of wearing a unique pair of glasses that are exclusive to your wardrobe. Afterall, fashion isn’t just about how you look, it’s about how you feel!
Make Your Statement
We want you to celebrate sustainability with us. That’s why we’ve put together an exclusive collection of our favourite Eco-Friendly Vintage Selections. From rare finds to big names, take a look at our top sustainable alternatives to fast fashion eyewear.
Are you ready to say no to fast fashion? Take a stand and make a statement; shop our frames online today. Not only are we eco-friendly, but we also offer free UK delivery!
